Amazon colors: hex, RGB and palette

The Amazon palette, grabbed from amazon.com on 16 October 2026. Click a value to copy it.

#FF6200
#232F3E
#FFD814
#2162A1
#37475A
#FFFFFF

Where each color is used

#FF6200 The orange of the smile under the Amazon logo, as it shows on the page.
#232F3E The dark navy of the header and the top navigation bar.
#FFD814 The yellow of the main buttons, such as Add to Cart, and the search highlight.
#2162A1 The blue of text links and some buttons.
#37475A The slate of secondary buttons and their borders.
#FFFFFF The page and card background.

How we got these

We opened amazon.com in a browser, ran Pigmo’s “Grab palette” on the page and wrote down what it reported, on 16 October 2026. The logo colors come from Pigmo’s eyedropper, picked from the logo as it shows on the page, because a logo drawn as an image is not part of the page palette. Nothing was guessed or taken from a logo file.

Pigmo’s palette panel on www.amazon.com/ on 16 October 2026.

The logo colors picked with Pigmo’s eyedropper on www.amazon.com/, 16 October 2026.

Websites change their look, and a page shows more than the logo colors. For print or a logo, check the brand’s own guidelines.

Not affiliated with Amazon. Colors as shown on amazon.com on 16 October 2026.